Digital Marketing Specialist

Showcase is the Home of the Hottest Trends -- help us get the word out through digital advertising and email!

Reporting to the Head of Digital Strategy, the Digital Marketing Specialist will responsibly execute the company’s paid digital advertising strategies to effectively market the company and its constantly-changing products.  Working with a 7-figure budget, this role will focus on measuring and  improving ROI through both paid advertising and email channels, with a blend of creative entrepreneurship and a sharp analytical mindset.

Responsibilities:

• Part of a 10-person Sales and Marketing team, based in our Head Office (410/407 in Brampton)
• Responsibly manage and execute a multi-million-dollar ad budget to maximize ROI
• Draft and execute paid digital marketing campaigns across Google (Adwords, Display, Merchant, Video), Facebook, Twitter, Instagram, and others
• Deploy e-mail campaigns (through our CRM software Salesforce.com) designed to trigger digital interactions with Showcase’s customer base (approaching 1 million customers).
• Operate and administer digital marketing platforms such as Google Adwords, Google My Business, Facebook Ad Manager, Salesforce, as well as be the main contact with digital marketing vendors to measure and improve ROI, and to understand and adopt new features and services.
• Track, analyze, and report on all digital marketing activities, maintaining and presenting tracking reports, and demonstrating ROI to senior management.
• Coordinate paid marketing initiatives with other platforms such as mall websites, flyer sharing websites, blogs and more

Requirements:

• 2+ years in professional Google Adwords experience (certification preferred)
• A creative yet analytical and mathematical mind
• Proficient in ROI calculations, A/B testing, results analysis, and budget management
• Comfortable with copy-writing to draft online ads
• Comfortable working in a fast-paced environment where products and offers change regularly
• Proficient in Excel and formulas
• Salesforce Marketing Cloud experience a plus
• Excellent written and spoken English

Showcase is a national retailer with 100+ stores across Canada. As the Home of the Hottest Trends -- from Hatchimals to Hoverboards -- Showcase specializes in emerging trends in health, beauty, home, and toys, and according to the National Post, we're the world's largest retailer of our kind. With 100+ permanent stores in Canada's best shopping centres plus a growing ecommerce business at ShopAtShowcase.com, Showcase offers the most fun, interactive, new, and unique products ever - all in a retail environment where you can "try it before you buy it." We call it retail-tainment!

A Canadian success story, Showcase has expanded over the past 22 years and is now coast-to-coast in every major market across Canada. Our culture is "fun and interactive"?, and we recently moved into our brand new Head Office and National Distribution Centre in Brampton ON to house our growing team of professionals.

See our full corporate overview here.