Social Media Strategist

Showcase is Home of the Hottest Trends, and what better way to share and grow those trends than through social media?

Reporting to the Director of Digital Strategy, the Social Media Strategist will align with our Digital, Marketing and Sales Operations teams to build engaging content, drive community growth and demonstrate ROI through in-store and online conversions. The Social Media Strategist will have a passion for both social media and retail, and will be able to translate marketing and social media objectives into actionable plans.  The role will maintain a consistent social tone, persona, and creative feel across our platforms, while creating and managing posts via a content calendar.  The Social Media Strategist will coordinate the efforts of social evangelists working from our 100+ brick and mortar stores, to develop compelling stories around our products and brand.

Above all, this role is strategic. The successful applicant will establish growth targets, and share detailed plans on how to achieve these goals.  The successful applicant will be prepared to evaluate the ROI of social media strategies, and forecast conversion goals.

Responsibilities:

• Part of a 10-person Sales and Marketing team, based in our Head Office (410/407 in Brampton)
• Constantly develop and execute social media marketing ideas for the company and its constantly changing products, including developing content, identifying relevant social influencers, etc.
• Day-to-day community management, moderation, monitoring and responding to comments, questions, and brand hashtags across social channels while gaining marketing insights
• Coordinate with in-store social evangelists to effectively schedule daily posts
• Liaise with Digital Marketing Strategist to provide organic support to paid/promoted posts
• Coordinate and cover grassroots events such as product launches, in-store guest appearances and contests
• Track all social media efforts and produce reports with metrics, key learnings and recommendations
• Stay current on platform changes and new social tools that can help achieve business goals

Requirements:

• 2+ years of hands-on business experience with social media
• Natural idea generator who can go from concept to hands-on execution quickly
• Excellent written and spoken English

Showcase is a national retailer with 100+ stores across Canada. As the Home of the Hottest Trends -- from Hatchimals to Hoverboards -- Showcase specializes in emerging trends in health, beauty, home, and toys, and according to the National Post, we're the world's largest retailer of our kind. With 100+ permanent stores in Canada's best shopping centres plus a growing ecommerce business at ShopAtShowcase.com, Showcase offers the most fun, interactive, new, and unique products ever - all in a retail environment where you can "try it before you buy it." We call it retail-tainment!

A Canadian success story, Showcase has expanded over the past 22 years and is now coast-to-coast in every major market across Canada. Our culture is "fun and interactive"?, and we recently moved into our brand new Head Office and National Distribution Centre in Brampton ON to house our growing team of professionals.

See our full corporate overview here.