Web Merchandising Specialist

Web Merchandising Specialist

Reporting to the Director of Digital Strategy, the Web Merchandising Specialist will align with our Buying, Distribution and Sales Operations teams to develop engaging site content and execute website strategies that help to achieve the retail sales objectives of Showcase, through the planning and publication of website content, as well as through the evaluation of site functionality, conversion and UX.

The successful applicant will show strong organization skills and attention to detail, and will apply an analytical perspective to their merchandising efforts.  The successful applicant will bring an entrepreneurial attitude to the role, and will not be afraid to source content through web searches, DIY photography, contacting vendors and more.  Showcase is a leader in trending products, and to be first in these categories requires a creative attitude to sourcing and merchandising assets for our products. The successful candidate will be able to draft relevant copy, and source/procure/photograph relevant images and video, in some cases without vendor assistance.

The Web Merchandising Specialist will be part of a 10-person Sales and Marketing team, based in our Head Office (410/407 in Brampton).

Strategic Responsibilities:

• Maintains site integrity by performing daily refreshes of content including monitoring and site auditing for accuracy and deploys to production environment.
• Develops and executes digital content plans in collaboration with Digital Marketing, Buyers, Visual Merchandiser, Social Media Specialist etc. to ensure website content and promotional efforts achieve sales objectives, and are in line with the brand, vendor and brick & mortar merchandising
• Analyzes session and sales data daily to optimize the customer experience, site refinements, linking and onsite search
• Reviews opportunities and suggests ways to improve conversion rate and drive revenue growth across product categories and top traffic pages Drives awareness of new navigation categories and products based on seasonality and trends.
• Develop consistent merchandising strategies across our e-commerce platform

Skills:

• The successful applicant will possess the following skills/qualities
• Strong attention to detail, quality, and effective verbal and written communication skills along with excellent follow-through
• Proficiency in industry standard image and video editing software, such as Adobe Creative SuiteStrong knowledge of Microsoft Office Suite (Excel, Word, Outlook)
• Comfort with basic HTML/Liquid programming language
• Knowledge of Internet language and browsers
• Strong project management and coordination skills
• Ability to multi-task and set priorities under tight time constraints
• Good analytical skills and detail oriented
• Excellent communication and interpersonal skills
• Familiarity with Shopify Ecommerce platform is a plus
• Must also be able to worked unsupervised, be flexible and react positively to change

Education/Experience:

• Experience in sales/retail preferred
• Prior experience with E-commerce merchandising is also preferred

Showcase is a national retailer with 100+ stores across Canada. As the Home of the Hottest Trends -- from Scruff-A-Luvs to Weighted Blankets - Showcase specializes in emerging trends in health, beauty, home, and toys, and according to the National Post, we're the world's largest retailer of our kind. With 100+ permanent stores in Canada's best shopping centres plus a growing ecommerce business at ShopAtShowcase.com, Showcase offers the most fun, interactive, new, and unique products ever - all in a retail environment where you can "try it before you buy it." We call it retail-tainment!

A Canadian success story, Showcase has expanded over the past 22 years and is now coast-to-coast in every major market across Canada. Our culture is "fun and interactive", and we recently moved into our brand new Head Office and National Distribution Centre in Brampton ON to house our growing team of professionals.

See our full corporate overview here.